Privacy Policy

This Privacy Policy was last updated and became effective on January 01, 2025.

1. INTRODUCTION

This Privacy Policy applies to all users of ailiangemmarentia.com, including any associated websites, features, content, and services (collectively, the "Services"), which are owned and operated by Ai-Liang Emmarentia ("we," "us," or "our").

For the purposes of applicable data protection laws, Ai-Liang Emmarentia is the data controller in respect of the personal data processed in connection with the Services.

Please read this policy to understand your rights in relation to your personal data and how we collect, use, and disclose ("process") your personal data. Personal data is any data that directly or indirectly identifies you. If you do not agree to the processing of information described in this Privacy Policy, please do not use the Services. By accessing or using the Services, you understand that we process data and related information about you as outlined in this Privacy Policy.

2. WHAT INFORMATION DO WE COLLECT?

2.1 Technical Usage Information

We collect certain technical information from you, including through the use of cookies and similar technologies, when you use our Services. This technical usage information includes:

Usage data
Information on your general settings
Referring/exit pages and URLs
Your internet service provider
The type of browser you use
Your operating system and platform types
The device type from which you access the Services
Device ID and IP address
The pages viewed and the time spent using the Services
The time and date of access and your other interactions with the Services

This information is sent to our third-party analytics providers, who provide us with insights on how users engage with the Services. We also allow these providers to collect your IP address to infer general geolocation information.

2.2 Information You Give Us

We collect personal data from you when you submit it or otherwise provide it to us, such as when you:

Email us
Sign up for our newsletter
Make a purchase or booking through our Services
Interact with our Services

To receive certain Services, such as making a purchase or registering for an account, we may collect your first name, last name, street address, billing address, telephone number, email address, and billing information.

3. HOW DO WE USE YOUR INFORMATION?

We use your information to:

Provide and manage the Services
Send you newsletters and marketing communications if you have subscribed
Respond to your requests and provide user support
Improve our Services based on feedback and usage patterns
Manage risk and detect, prevent, or remediate fraud or illegal activities
Comply with legal and regulatory obligations
Administer contests, promotions, or surveys
Contact you regarding your use of the Services and any changes to policies

4. COOKIES AND RELATED TECHNOLOGIES

4.1 What is a Cookie?

Cookies are small files of letters and numbers that are downloaded onto your device when you access certain websites. They allow a website to recognize your device and help your browser navigate through the website by remembering settings you selected during earlier visits. Cookies do not harm your computer. For more information about cookies, visit www.allaboutcookies.org.

Cookies help us provide you with a good experience when you browse our Website. We do not use cookies to collect or record information such as your name, address, or payment details.

4.2 Cookies We Use on Our Website

Google Analytics: We use Google Analytics to understand how users engage with our Services. Google Analytics collects technical usage information to compile reports and help us improve our Services. These reports disclose website trends without identifying individual visitors. You can opt out of Google Analytics by visiting this Google page.
Advertising Cookies: We may use advertising cookies to deliver relevant advertisements to you and measure the effectiveness of our advertising campaigns.

4.3 How to Manage Cookies and Related Technologies

You can enable or disable cookies by changing your website browser settings to accept or reject cookies as required or by using the specific opt-out that we have provided in respect of Google Analytics (see above). How you do this will depend on the browser you use.

If you are not happy with the way that we use cookies, then you should disable cookies in accordance with your specific browser’s capabilities and delete cookies once you have visited the Services using your browser’s usage setting. Please bear in mind that if cookies are not enabled on your computer, your activities may be restricted to viewing the Services (e.g., browsing the Website) and you will not be able to experience all the functionality of the Services (e.g., add products to your shopping bag and buy them).

4.4 Do Not Track Signals

Your browser settings may also allow you to transmit a “Do Not Track” signal when you visit various websites. Like many websites, our Services may not respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, you can visit www.allaboutdnt.com.

5. DO WE DISCLOSE ANY INFORMATION?

We do not sell, rent, lease, provide, or otherwise disclose your personal data to third parties except as detailed in this Privacy Policy.

We may share your personal data with third parties, as follows:

Cloud storage providers who provide us with third-party storage and hosting
Third-party payment providers which collect payment for services we provide to you
Our ecommerce platform which provides us with the platform for our online store
Third parties which assist us in managing our mailing list
IT service providers that support us in resolving IT issues
Analytics and search engine providers that assist us in the improvement and optimization of the Services
Other service providers who provide services either for us or on our behalf, such as shipping businesses and customer support

There are also times when you provide information about yourself to us in areas of the Services that are managed or participated in by third parties. In such cases, the information may be used by us and by such third parties, each pursuant to its own policies.

We will also share your information with law enforcement agencies, public authorities, or other organizations if legally required to do so, including to meet national security or law enforcement requirements, or if we have a good faith belief that such use is reasonably necessary to:

Comply with a legal obligation, process, or request
Enforce our terms and conditions and other agreements, including the investigation of any potential violation thereof
Detect, prevent, or otherwise address security, fraud, or technical issues
Protect the rights, property, or safety of us, our users, a third party, or the public as required or permitted by law

We will also disclose your personal data to third parties in the event that we sell any business or assets, or are otherwise involved in a business transaction, in which case we will disclose your data to the prospective buyer of such business or assets; or if we or substantially all of our assets are acquired by a third party, in which case information held by us about our users will be one of the transferred assets.

6. HOW DO WE PROTECT YOUR INFORMATION?

We maintain commercially reasonable standards of security and confidentiality. We also implement measures to limit information access to individuals who need to have such access to perform their responsibilities associated with our Services and the content on our Services. However, the internet and communications and transactions cannot be guaranteed to be secure, and it is possible that others may unlawfully intercept or access information, transmissions, or communications to, from, or within our Services. As such, we cannot guarantee the security of our Services, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the internet, and any information you transmit to us you do at your own risk. If you share your password or personal data with others, you are responsible for all actions taken in the name of your account.

7. INDIVIDUAL RIGHTS

For residents in South Africa, the Protection of Personal Information Act (POPIA) governs the processing of personal data. Here’s a brief overview of the rights under POPIA and how they can be incorporated into your Privacy Policy:

Rights Under POPIA

Right to Access Personal Information: Individuals have the right to request access to their personal data held by an organization. This includes the right to know what information is being held and for what purpose.
Right to Correction or Deletion: Individuals can request the correction or deletion of their personal data if it is inaccurate, irrelevant, excessive, outdated, incomplete, misleading, or obtained unlawfully.
Right to Object to Processing: Individuals have the right to object to the processing of their personal data in certain circumstances, such as for direct marketing purposes.
Right to Complain: Individuals can lodge a complaint with the Information Regulator if they believe their personal data has been processed in violation of POPIA.

Incorporating POPIA into Your Privacy Policy

Here’s how you can incorporate these rights into your Privacy Policy for ailiangemmarentia.com:

RESIDENTS IN SOUTH AFRICA

Under the Protection of Personal Information Act (POPIA), you have the following rights regarding your personal data:

Right to Access: You have the right to request access to the personal data we hold about you. This includes the right to know what information we have and for what purpose it is being used.
Right to Correction or Deletion: You have the right to request that we correct or delete your personal data if it is inaccurate, irrelevant, excessive, outdated, incomplete, misleading, or obtained unlawfully.
Right to Object: You have the right to object to the processing of your personal data in certain circumstances, such as for direct marketing purposes.
Right to Lodge a Complaint: If you believe that your personal data has been processed in violation of POPIA, you have the right to lodge a complaint with the Information Regulator.

To exercise any of these rights, please contact us at ailiangemmarentia@outlook.com. We will respond to your request in accordance with POPIA.

For more information about your rights under POPIA, you can visit the official website of the Information Regulator of South Africa: Information Regulator.

RESIDENTS IN THE U.S.

In the preceding 12 months, we have collected and, where indicated below, disclosed for a business purpose the following categories of personal data:

Identifiers: Such as name, email address, and IP address. We’ve disclosed identifiers with service providers.
Personal Information Categories: Listed in the California Customer Records statute, such as name, telephone number, address, credit card number, and other financial information. We’ve disclosed identifiers with service providers.
Commercial Information: Such as records of products or services purchased. We’ve disclosed identifiers with service providers.
Internet or Other Similar Network Activity: Such as information regarding your interaction with the Services. We’ve disclosed identifiers with service providers, including analytics providers.
Geolocation Data: Such as IP address. We’ve disclosed identifiers with service providers, including analytics providers.
Inferences: Drawn from other personal information, such as your preferences.

The specific business or commercial purposes for which we collect your personal data and the categories of sources from which we collect your personal data are described in the section above, "What Information Do We Collect?" and "How Do We Use Your Information?"

We do not “sell” or “share” (as those terms are defined under applicable law) personal data, nor have we done so in the preceding 12 months. Further, we do not have actual knowledge that we “sell” or “share” personal data of individuals under 16 years of age.

Rights

Depending on where you live, you may have some or all of the rights listed below in relation to information that we have collected about you. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

Right to Know: You have a right to request the following information about our collection, use, and disclosure of your personal data:

Categories of personal data we have collected, disclosed for a business purpose, sold, or shared;
Categories of sources from which we collected personal data;
The business or commercial purposes for collecting, selling, and/or sharing personal data;
Categories of third parties to whom the personal data was disclosed for a business purpose, sold, or shared; and
Specific pieces of personal data we have collected.

Right to Delete: You have a right to request that we delete personal data we maintain about you.
Right to Correct: You have a right to request that we correct inaccurate personal data we maintain about you.
Right to Object to Targeted Advertising, Profiling, Sharing, or Selling: You have a right to opt-out of the processing of your information for the purposes of targeted advertising, the profiling of your information in furtherance of decisions that produce legal or similarly significant effects, and/or the “sharing” or “sale” of your information (as all such terms and concepts are defined under applicable law).
Right to Limit Use and Disclosure of Sensitive Personal Data: You have a right to direct us to limit our use and/or disclosure of sensitive personal data to only what is necessary to perform the Services or provide the goods reasonably expected by an average resident.

You may request to exercise any of these rights by contacting us using the information provided below. We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address, government-issued ID, or date of birth, before providing a substantive response to the request. You may designate, in writing or through a power of attorney document, an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us.

In addition, where applicable, we will provide you with more information about our appeal process. When you submit a request or launch an appeal, we will limit our collection of your information to only what is necessary to securely fulfill your request or process your appeal. We will not require you or your authorized agent to pay a fee for the verification of your request or appeal.

RESIDENTS IN THE EU AND UK

If you provide or submit your personal data to us, in certain circumstances we will provide you with the ability to review, update, and/or delete your personal data. Please note that if you ask us to delete your personal data, you may not be able to use all Services, in particular, our Services that require certain personal data in order to set up an account. To update and/or delete the personal data you have on file with us, please send an email to ailiangemmarentia@outlook.com.

Where the GDPR applies, you also have the following rights in relation to your personal data: You have the right to ask us for a copy of your personal data; in certain circumstances, to correct, delete, or restrict (stop any active) processing of your personal data; and to obtain the personal data you provide to us for a contract or with your consent in a structured, machine-readable format and to ask us to share (port) this data to another organization. In addition, you can object to the processing of your personal data in some circumstances (in particular, where we are not required to process your data to meet a contractual or other legal requirement). These rights may be limited, for example, if fulfilling your request would reveal personal data about another person, or if you ask us to delete information that we are required by law to retain or have compelling legitimate interests in retaining. If you have purchased goods from us and we subsequently send marketing to you which you do not wish to receive, you can unsubscribe at any time by following the instructions in the email sent. To exercise any of these rights, please contact us at ailiangemmarentia@outlook.com. In addition, you have the right to complain to your applicable data protection supervisory authority.

INTERNATIONAL USERS

Our website, ailiangemmarentia.com, is accessible to users worldwide. We are committed to protecting the privacy of all our users and complying with applicable data protection laws in different jurisdictions.

Data Transfer and Processing

Personal data collected from users may be transferred to and processed in South Africa, where we are based, or in other countries where our service providers operate. We ensure that such transfers comply with applicable data protection laws and that your data is protected through mechanisms such as standard contractual clauses or other appropriate safeguards.

Compliance with International Laws

We comply with major data protection regulations, including:

GDPR: For users in the European Union, we adhere to the General Data Protection Regulation, which provides rights such as access, correction, deletion, and data portability.
CCPA: For California residents, we comply with the California Consumer Privacy Act, which grants rights such as access to personal data and the right to request deletion.

User Rights

Depending on your location, you may have rights regarding your personal data, including:

The right to access, correct, or delete your personal data
The right to restrict or object to processing
The right to data portability
The right to withdraw consent where processing is based on consent

To exercise these rights, please contact us at ailiangemmarentiaoutlook.com. We will respond to your request in accordance with applicable laws.

Contact Information

If you have any questions or concerns about your data privacy, please contact us at:

Email: ailiangemmarentia@outlook.com

8. TRANSFERRING YOUR PERSONAL DATA

We provide our services from South Africa. If you are located outside of South Africa, please be aware that information we collect, including personal data, will be transferred to, and processed, stored, and used in South Africa in order to provide the service to you. We ensure that such transfers comply with applicable data protection laws and that your data is protected through appropriate safeguards.

9. THIRD-PARTY LINKS

Our services may contain or display information from third parties, such as advertisers, operational service providers, social media plug-ins, or other third parties that offer to make information, goods, or services available, provide opportunities to participate in promotions or engage in activities, or that link or redirect your browser to other websites, materials, or organizations. Third parties often also use cookies so that they can serve you with adverts for our goods and services. You should be aware that even if you encounter an advertisement, link, or reference to a third-party website through our services and even if we have a relationship with them, we do not control them, their websites, or their policies and practices regarding the use of their websites, transaction policies, or any rules they have regarding the use of cookies or collection, use, or disclosure of your information (including personal data). These are not within our control. You should review the terms and conditions and privacy policies that apply to these third parties and their websites before use or sharing personal data. We assume no responsibility or liability for the content and activities of third-party websites.

10. HOW LONG DO WE STORE YOUR PERSONAL DATA?

We will retain your information as follows:

Information you give us when you sign up for our mailing list via our services: We email you periodically and will delete your personal data where you withdraw consent to receiving these emails or otherwise object to us processing this personal data.
Technical usage information: Certain technical usage information (including high-level geolocation data, which is inferred from your IP address) is processed by our third-party analytics providers who anonymize it and provide us with aggregated and anonymized reports covering patterns in your usage (although individuals cannot be identified from these reports).
Other data: We retain your information for as long as is reasonably necessary for the purposes specified in this Privacy Policy. When determining the length of time to retain your information, we consider various criteria, including whether we need the information to continue to provide you the services, resolve a dispute, enforce our contractual agreements, prevent harm, promote safety, security, and integrity, or protect ourselves, including our rights, property, or products.

11. CHILDREN’S PRIVACY AND PARENTAL CONTROLS

We do not knowingly collect or solicit any personal data from children under the age of 16. If you are under 16, you are not authorized to use our services without express permission from your parent or legal guardian who accepts full legal responsibility for the minor's use. Parents and legal guardians should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.

12. ONLINE PRIVACY POLICY ONLY

This online Privacy Policy applies only to information collected through our services and not to information collected offline.

13. TERMS AND CONDITIONS

Please also visit our Terms and Conditions establishing the use, disclaimers, and limitations of liability governing the use of our services.

14. CHANGES TO OUR PRIVACY POLICY

Please read this Privacy Policy carefully. We reserve the right to change this Privacy Policy at any time. If we decide to change our Privacy Policy, we will notify you and take other steps as required by applicable law and update the date listed at the top of this Privacy Policy. We encourage you to periodically review this page for the latest information on our privacy practices.

15. CONTACTING US

If you have a question about this Privacy Policy, please send us an email to ailiangemmarentia@outlook.com.